The immersive experience proposed by Mattia Bari transported spectators on a journey through the most famous artworks of "FAKE". Among giants candies, enigmatic masks and vibrant art, people were invited to leave the artificial world of “FAKELAND” behind and embrace their own authenticity in the REAL world.

The “FAKEshion runway” kicked off a celebration of true identity, inspiring the guests to take-off their masks

and embrace their uniqueness.

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The collaboration with “doors” saw the bright colors of Mattia Bari's pop art integrate harmoniously with SOHO's trendy fashion pieces, creating an atmosphere of contagious excitement among the guests, which included celebrities and iconic figures.