Are you familiar with the typical fake personalities?

They have a sweet exterior but bitter interior and they wear a mask! OK, that’s a FAKE!

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FAKE is a thought-provoking, ironic and controversial caricature of our contemporary world and

he has only one goal: to remove his mask and discover his authenticity, the journey of each one of us..

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Designed to reflect contemporary societal issues, FAKE has become a symbol of freedom

and self-exploration, an avangardist aesthetic idea that pushing the boundaries

of pop culture while integrating with cutting-edge

fashion, design, and entertainment.